Mary-Kate and Ashley Olsen attend JC Penney launch event

Mary-Kate and Ashley Olsen were one of the design partners that attended the unveiling of JC Penney’s fresh new look at Pier 57 in New York City on Wednesday, January 25. The sisters are holding chic bags (retail $3200) from their high-end line The Row.

Cindy Crawford also attended the JC Penney launch event and heard the big announcement that EllenDeGeneres is the brand’s newest partner.

Photos: Wire Image