Lady Gaga channels aliens at her Macy’s Fame fragrance launch

Lady Gaga arrives at Macy’s Herald Square for her Fame fragrance launch in a horse-drawn carriage that was designed to replicate her perfume bottle. Lady Gaga emerged wearing a feathered mask and a shiny, alien-inspired dress.

Lady Gaga switched up her look once inside as she celebrated her Fame fragrance launch at the Guggenheim Museum with celebrities including Marc Jacobs, Paris Hilton and Lindsay Lohan. Is she mixing up a magic potion?

Photo credit: WENN (top); Wireimage (bottom)