Jessica Alba launches an eco-friendly baby product line

Jessica Alba launched her new company, Honest.com, at ABC Kitchen in New York City yesterday. Alba, who gave birth last year to her second daughter, showed off her new line of natural, eco-friendly baby essentials with her partner, former Healthy Child World CEO Christopher Gavigan. The actress looked amazing in a Jenni Kayne suit, Kate Spade sweater and Jimmy Choo pumps.

Guests at the event enjoyed appetizers and sipped on a custom Eco-Caid cocktail as they looked at her products, which included diapers, chemical-free wipes and home-safe cleaning and personal grooming products.

Photos: Wire Image