Drew Barrymore, Jessica Alba celebrate Tommy Hilfiger West Coast Launch

Drew Barrymore poses with Dee Hilfiger and fashion designer Tommy Hilfiger at the Tommy Hilfiger New West Coast Flagship Opening on Robertson Boulevard on February 13, 2013 in West Hollywood, California.

“I love LA. The city is an iconic U.S. destination and the new West Coast flagship celebrates the brand’s long history of involvement and collaboration in art and entertainment,” said Tommy Hilfiger. “Robertson Boulevard is the perfect home for all our collections. LA’s unique style embraces the relaxed vibe, youthful spirit and irreverent attitude at the foundation of our brand philosophy.”

Jessica Alba, Kelly Patricof and Norah Weinstein were among the star-studded guests as Tommy Hilfiger celebrates the new West Coast flagship and partnership with P.S.Arts.

Photo by John Sciulli/Getty Images for Tommy Hilfiger