Christina Hendricks models for Vivienne Westwood

Mad Men’s curvaceous star Christina Hendricks was announced as the new face of the Vivienne Westwood ‘Get a Life’ Palladium Jewelry Collection, which incorporates environmentally-aware themes. “I admire that Vivienne uses her designs to inspire change,” Christina Hendricks told People. “As Palladium is a naturally white metal, the pieces really sparkle under the lights. I cannot wait to wear them on the red carpet!”

“Christina is the embodiment of beauty and we were delighted to have been able to involve her with this new jewelry collection,” Westwood said about her newest model.