Ashley Tisdale kicks of Puma’s Project Pink with pink hair streaks!

Ashley Tisdale kicked off Puma’s Project Pink at Macy’s Herald Square in New York by showing off her new pink and purple hair streaks. Fans lined up to purchase Project Pink gear and to meet and take photos with Ashley, who was wearing the Project Pink tee that she had customized. The sale of Project Pink items (up to $120,000) go to the organization which is chosen at the end of the Project Pink initiative.

Tisdale looked cute in faded denim jeans paired with brown booties and her Project Pink tee. A local salon, Dramatics NYC, was at the event to give guests temporary pink hair streaks by using this summer’s hair color trend called hair chalking.

Photo by Jamie McCarthy/WireImage for PUMA